Ir. Ts. Jacky Lim
Professional Engineer
AI assistant trained on my career history. May not know everything, contact me directly for anything critical.
Professional Engineer
I've spent more than two decades building things that work under pressure, first as an engineer, then as a business builder, and now as the person bringing AI into industrial operations. My hands-on robotics work actually goes back to 2004, supporting a Kawasaki spray painting robot installation at a Toyota plant, well before robotics became my full-time focus. I later led Dynaflo's service department and delivered multi-million ringgit paint circulation systems for Proton, Tan Chong, and Honda Thailand, using a self-taught calculation method built on the same matrix math that powers neural networks today.
I co-founded Mationz in consumer robotics, then Transnational Foods, a digital seafood marketplace, then tested the commercial robotics market directly through Hench Robotics from 2020 to 2023, running food delivery and UV disinfection robot trials with organizations including McDonald's, Sunway, and Planetarium Negara. Real-world testing showed two problems, the technology wasn't yet delivering enough productivity value, and customers wanted to rent this kind of equipment rather than own it. Combined with cash-rich competitors flooding the market with unsustainable pricing, I made the call to exit in 2023, a judgment the wider industry has only caught up to in 2026 as it shifts toward rental-based models.
Today, as Sales General Manager at FA Controls, I've grown our robotics division from a tenth of company revenue to over two-thirds, while deploying production AI systems, from computer vision to autonomous mobile robots, for global semiconductor manufacturers including Infineon, Texas Instruments, and Sensata. I've also personally built two AI applications, a sales intelligence platform that automates lead generation, and a marketing assistant grounded in our own product manuals. Outside FA Controls, I serve as Vice Chair of MTSFB's AI standards working group, co-authoring Malaysia's TEVV testing framework and personally authoring safety standards proposals for physical AI and robotics systems.
Ask me about any chapter of this, I'm happy to go deeper.
FA Controls Sdn Bhd, 2018 to present
Technical Lead, Pre-Sales
Won FA Controls' first engagement with this account, leading site assessment, feasibility analysis, and pilot trial through to purchase decision. The relationship has since grown to AMR deployment across 3 production floors, becoming a reference account for further semiconductor sector deals.
Technical Lead, Pre-Sales
A separate TI entity and site from the deployment above, not a repeat of the same project. Expanded FA Controls' footprint within the Texas Instruments group to a second facility, AMR deployment across 2 production floors.
Technical Coordinator, Pre-Sales to Order
Closed a 4-unit AMR deployment with custom shelf integration and coordinated multi-robot routing, managing the full cycle, technical presentations, proposals, trial runs, through to purchase order.
Technical Lead, AI Vision Implementation
Won and is delivering an ongoing AI vision contract solving a defect detection problem conventional vision systems couldn't handle, sub-1mm welding defects, now running in production at 98% accuracy against a 99.8% target.
Technical Lead, Pre-Sales
Similar scope to the Texas Instruments Malaysia engagement, led site assessment, feasibility analysis, and pilot trial through to purchase decision. The relationship has since grown to AMR deployment.
Technical Lead, Pre-Sales
Won a deployment automating transport of car parts and body kits from the central storeroom to repair bay workstations, freeing skilled mechanics from parts retrieval to focus on repair and diagnostic work.
Technical Lead, Pre-Sales
Closed a packaging automation deal solving a labour shortage problem, box forming, mooncake filling, folding, sealing, labelling, and palletizing, using Epson robots for the packing stages and a collaborative robot for palletizing. Not an AMR project, a different automation category.
Technical Lead, Pre-Sales
Won a public-sector deployment, autonomous robots that disinfect and sterilise the visitor area with UV light and disinfectant spray on a set schedule.
FA Controls Sdn Bhd, ongoing
Designed the business logic and scoring philosophy for an AI platform that identifies high-potential manufacturers for FA Controls' automation products using live government industrial data and trade directory sources, then guides the sales team on prioritisation. Built with AI coding assistance turning domain expertise into working software.
Built a real-time analyser connecting Google Analytics, Search Console, and social media data to measure marketing campaign effectiveness and ROI, feeding continuous optimisation of FA Controls' marketing strategy. Related to the AI Sales Coach ecosystem but built and documented as its own application.
Dynaflo Sdn Bhd, 2002 to 2011
Project Engineer
Delivered a RM10 million, 50-line paint circulation system and high-pressure sealant lines. Not included in the PAE-1 BEM registration appendix, since this project predates registration as a BEM graduate engineer.
Project Engineer
Delivered a RM5 million, 27-line paint circulation system for an automotive spray booth serving over 30 paint colors, meeting strict flow, pressure, and velocity specifications for both robotic and manual spray application. Achieved 5% material excess against 35% on comparable prior projects. Completed on schedule.
Project Manager
Led design, procurement, and installation of a RM5 million, 31-line paint circulation system for an automotive assembly line, owning budget, equipment selection, and a multi-supplier project team. Delivered with zero cost escalation and under 5% excess material, on schedule.
Project Manager
Managed Dynaflo's first overseas project, a RM3.5 million, 25-line paint circulation system installation, coordinating international procurement, Thai contractors, and cross-border logistics. Completed ahead of schedule with no budget overruns.
Technical Support
Dynaflo Sdn Bhd was appointed local partner by Kawasaki Japan, providing after-sales technical support to ASSB and assisting Trinity Inc of Japan in installing 4 units of Kawasaki spray painting robots.
Founded and built one of Malaysia's earliest structured consumer robotics retail distribution networks, for home-use robot brands iCLEBO and Terrabot. Grew distribution across Carrefour hypermarkets and ESH Electrical stores, then expanded into e-commerce across Lazada, Rakuten, 11Street, Public Bank eMall, and Groupon, doubling revenue in the process. Reached more than 10 self-sustained physical outlets and grew revenue a further 50% through new product distributorships.
Built a B2B2C digital marketplace for seafood and related products from the ground up, onboarding a supplier ecosystem of fish farms, dry food suppliers, and fish farming equipment businesses onto a structured e-commerce platform. Deployed digital marketing automation and AI-driven customer engagement tools to drive platform conversion and supplier acquisition.